Derby Telegraph

Region’s businesses are outperform­ing rivals

BUT BOTH AREAS WORSE THAN NATIONAL AVERAGE, WITH LONDON MOST PROFITABLE

- By TOM PEGDEN tom.pegden@reachplc.com

EAST Midlands businesses are doing better than those in the West Midlands according to accountanc­y and business advisory firm BDO – but are still doing worse than the national average.

A new league table drawn up by the firm suggests businesses in towns and cities such as Derby, Leicester, Nottingham, Loughborou­gh and Mansfield are reporting higher profitabil­ity levels than their neighbours in the West Midlands.

The study of 220,000 UK businesses suggests the average profit margin of UK businesses is 6.7%. The figure 4.9 per cent in the East Midlands and 2.8 per cent in the West Midlands.

Businesses in London lead the way with average profit margins of 8.7 per cent, boosted by the financial services sector.

BDO said in a statement: “Lower average profit margins in the West Midlands is likely a result of the manufactur­ing sector, one of the West Midlands’ biggest industries, having a relatively low average profit margin of 3.1 per cent.

“However, prospects for the region’s technology industry, with average profit margins of 8.9 per cent are much brighter.

“Tech businesses are projected to employ 84,000 people and add £7 billion in GVA in the West Midlands by 2025 – which would be an increase of 20 per cent by 2015.

The statement added: “The East Midlands looks poised for profitabil­ity growth post-pandemic. The region’s strong real estate and constructi­on sectors report average profit margins of 16% and 12.7 per cent respective­ly.

“However, both industries have been hit hard by the pandemic, with repeated lockdowns and supply chain disruption affecting constructi­on projects and retail property landlords experienci­ng a rise in unpaid rent.”

Suk Aulak, business services and outsourcin­g partner at BDO, said: “The last 18 months has brought a myriad of challenges for businesses, not least of which a global pandemic and Brexit uncertaint­ies.

“The ‘levelling up’ agenda is central to what the Government wants to achieve, however there is a real difference in the type of businesses that survive and thrive in each region. The recovery from the pandemic is the perfect opportunit­y for targeted policies and investment­s to make a big impact on regional economies and support the overall recovery of the UK.

“As businesses look ahead to their post-pandemic recovery and growth, they should be considerin­g how to maximise profitabil­ity.

“Driving down costs like rent and utilities, increasing sales from existing customers and minimising the holding of unnecessar­y stock are steps that should be automatic.

“Beyond that, incentivis­ing sales staff on the basis of margin rather than volume and an increased focus on improving governance can have an impact on profitabil­ity in the longer term.”

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