‘Independent shops and bars are our lifeblood’
JOHN Forkin, managing director at Marketing Derby, has highlighted the importance of having a good mix of independent businesses trading alongside big national brands in the city.
He said: “Any city needs the right mix between national brands and smaller independents. In all the market research we carry out, customers keep telling us they would like to see more independent businesses in the city, most especially in areas such as the Cathedral Quarter.
“At Marketing Derby, we work closely with landlords and commercial agents to ensure that business owners have access to information - including demographic data - to help make their decisions and there are plenty of opportunities coming down the line as the bigger investments emerge.”
Scott Knowles, East Midlands Chamber chief executive, had a simple but clear message for people regarding the future of independent city businesses, urging people to “use them or lose them”. He said: “Independent shops, cafés, bars and restaurants are the lifeblood of Derby city centre.
“The small businesses that can’t be found in other high streets are what create its unique character and add interest for residents, workers, students and visitors. We know that cities have suffered over the past couple of years, so it’s never been more important to have a compelling offer that attracts people to use them and spend money, which ultimately drives wealth in the local area.
“Without these small businesses, Derby city centre would not be the same – so our message to people is ‘use them or lose them’.”
Councillor Steve Hassall, cabinet member for regeneration, decarbonisation, strategic planning and transport at Derby City Council, added: “Supporting businesses is a key priority for Derby City Council, hence our investment in support such as Connect Derby and Ascend.
“Derby is a city of growth and that can only be sustained by supporting local businesses. We want to work with the city, for the city.”