Digital Photographer

PRO CASE STUDY

- LEXIE NEW is a nature photograph­er and photo administra­tor at Carousel Calendars. She discusses her own creative difference­s

I’m a Devon-based wildlife and landscape photograph­er with a passion for British nature. In 2013 I set up my own business, selling photograph­ic cards, prints and other items. In 2015 I was Highly Commended in the British Wildlife Photograph­y awards for my fighting corncrake image. I also work for Carousel Calendars as a photograph­ic administra­tor, which involves selecting images for publicatio­n in calendars and diaries that are published around the world.

I choose images for a huge range of titles, from British regional landmarks and landscapes to comedy photos of pets, from trains to wildlife. With regional titles, I look for picture-postcard imagery of well-known landmarks – there are some locations that you would expect to see in a calendar, such as Edinburgh Castle in the Edinburgh calendar. The best images are aesthetica­lly pleasing, with nice light and not too much contrast. The use of leading lines, symmetry and rule of thirds to make a pleasing compositio­n will always go down well, as images need to stand out and catch your eye. Images for covers in particular need to have space – ideally sky – in the top-third of the image for the title.

The most common reason for rejecting an image is sharpness. I look at each image at 100% magnificat­ion before selecting it, so it needs to be acceptably sharp at the point of interest. Other reasons that images aren’t selected are scaffoldin­g or temporary fencing, any identifiab­le people, images featuring crowds, waste bins or other distractin­g elements. Images need to be visually accurate, as I often select up to 18 months ahead of time, and things can change. I also tend to avoid grey, flat skies.

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SUBJECT ORIENTED
Think about the framing of your subject before you shoot so that you aren’t including distractin­g or obtrusive elements in your images, advises Lexie
Above
COPY SPACE
Images with copy space in the top-third allow for titles to be added, while not compromisi­ng the integrity of the image – include areas of low-frequency detail
Above left SUBJECT ORIENTED Think about the framing of your subject before you shoot so that you aren’t including distractin­g or obtrusive elements in your images, advises Lexie Above COPY SPACE Images with copy space in the top-third allow for titles to be added, while not compromisi­ng the integrity of the image – include areas of low-frequency detail
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