MODERATE A PHOTO COMMUNITY
Build a following of like-minded photographers to promote your own skills
Photographers often think of themselves as solitary workers, operating out of their own studio or even from their own home. However, networking has just as much importance in the photography industry as any other, and attracting other experts in a similar genre to follow your work can help you grow your business. A great way to do this without introducing an overly corporate tone is to set up and curate a photo community.
This can take several forms, but a Flickr or Facebook group is a good place to start, as these already have large pools of active photographers. These function as libraries of images from other users that you can curate, encouraging discussion around your preferred style of photography.
This not only opens up possibilities for collaboration, but can also form a repository of information from which you can learn new skills and improve your own work.
SET JOINING OPTIONS
To control who can add photos to the community pool and interact with other members, choose how people can join. For most platforms there are options to allow anybody to join at will, for all members to be able to add people, or for inviting users to be reserved for you as the group admin. Consider the latter for more general group briefs to prevent spamming of the pool.
WRITE A CLEAR DESCRIPTION
Make it obvious what the theme of the group or community is by adding a concise description or intro. This enables potential users to decide if the kinds of imagery they can expect to see is of interest to them, and encourages people to get involved if so.
START DISCUSSIONS
Get your community talking by posing questions, introducing points of discussion and inviting critiques and comments. Be careful not to encourage arguments among your followers by avoiding topics that invite heated opinions or the potential for unwanted negative feedback. Try using polls, if available, as these direct user engagement without the possibility of inflammatory comments from members.
CURATE CONTENT
Control what image types make it into your group pool. Add a Group Rules section to inform new members what you deem acceptable behaviour, and regularly review the image pool, removing inappropriate content. Don’t be overbearing – encourage freedom of expression, but do enforce basic regulations (such as acceptance of nudity, or graphic subject matter).
CONTROL VISIBILITY
For this kind of community it is usually better to have your photo pool publicly visible, as this will be likely to attract more members from a greater variety of experience levels. This will also add value for the members themselves, as a main reason for joining a large community is for the exposure. However, for closed groups, there are times when keeping the pool visible to existing members only can add to the exclusive feel of a group.
ENGAGE
The best way to get value from your community yourself is to engage with other members. Don’t go for several weeks without posting images or commenting on the work of others. The more you get involved, the stronger the community feeling will be, and the more successful the group.