Europe’s first lux­ury cin­ema

EK Odeon in­tro­duces fully-re­clin­ing seats

East Kilbride News - - NEWS - An­drea O’Neill

Film buffs can now watch the latest block­buster in style at East Kil­bride Odeon which to­day re­launches as Europe’s first lux­ury cin­ema.

The multi-mil­lion pound makeover has put the town cen­tre leisure at­trac­tion on the map as Odeon’s flag­ship ‘Luxe’ cin­ema in­tro­duces fully-re­clin­ing seats and cut­ting-edge sur­round sound.

And general man­ager Robert Mur­phy in­sists bosses wanted movie fans to be blown away the minute they walked through the door.

He told the News: “The cin­ema hasn’t been refurbished in 30 years and, with the The Hub com­ing in, I think Odeon saw this as a unique op­por­tu­nity to get East Kil­bride back into the mar­ket­place.

“The cin­ema has al­ways done well but it was very tired so this sort of in­vest­ment will bring more peo­ple into the area and start pulling in big num­bers again. “When you walk in you get that ‘wow’ fac­tor.” Boast­ing 652 lux­ury hand­made leather re­clin­ers across nine screens, with in­creased leg room, re­tractable tray ta­bles and a host of new food and drink op­tions, cin­ema-go­ers are en­sured ul­ti­mate com­fort. A whole new ex­pe­ri­ence is promised with a new state-of-the-art ISENSE screen with 4K pro­jec­tion and Dolby ATMOS sound. As well as new drink op­tions in­clud­ing a Coke Freestyle ma­chine with over 100 dif­fer­ent flavours to en­joy and self-ser­vice Tango Ice Blast ma­chines, there is a new Os­car’s bar serv­ing a wide se­lec­tion of al­co­holic drinks.

Around 300,000 peo­ple are ex­pected to visit the venue this year.

“Odeon are in­vest­ing a huge amount of money – you’re talk­ing three-to-four mil­lion in each cin­ema and £100 mil­lion over­all.

“They want to en­hance their po­si­tion as the num­ber one cin­ema op­er­a­tor,” said Robert.

“The screens seem more in­ti­mate as there are less seats but spa­cious at the same time.

“We’ve got a whole new re­tail stand in­clud­ing self­ser­vice food and drink which is an added bonus and with Os­car’s bar now prom­i­nent, our al­co­hol sales have went through the roof! “It just goes to show the power of so­cial me­dia and word of mouth – peo­ple are talk­ing about it and the amount of pos­i­tive feed­back we’ve had with peo­ple say­ing how much they love the new place has been phe­nom­e­nal.

“It’s a whole new ex­pe­ri­ence.”

When you walk in you get that ‘wow’ fac­tor . . . Robert Mur­phy

Ul­ti­mate com­fort News re­porter An­drea O’Neill tests out the ‘Luxe’ ex­pe­ri­ence

New ex­pe­ri­ence General man­ager Robert Mur­phy

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