Sikh boy, 4, is Burberry model

A FOUR-YEAR-OLD British Sikh boy has won hearts after modelling for British luxury brand Burberry Children.

Londoner Sahib Singh recently featured in the Burberry’s Children Autumn-Winter 2022 collection advertisement, sporting a patka, a head covering worn by Sikh children before they begin wearing a turban.

In the campaign, he is shown surrounded by teddy bears inspired by the iconic Burberry Thomas Bear, wearing the label’s signature honey-brown shade.

“So proud of my son Sahib Singh, the first sikh boy wearing a patka to represent #Burberry,” his father Ranj Singh Bhogal wrote on Twitter.

“We are still trying to comprehend how big this has gotten!” he told Vogue magazine. “The south Asian community has pulled out all the stops to shower love on our little Singh.”

His mother Harjot

Kaur, who runs his Instagram account, termed the assignment “truly a milestone moment”.

Kaur said she wished for all Sikh boys to be proud of their heritage. “Wear their patkas and paghs (turbans) with pride and confidence,” she added.

She wrote on Instagram: “We have felt a few disappointments when Sahib isn’t chosen for a job. We have never told him about any shoots until he’s fully confirmed as he doesn’t need to feel the emotions involved. The joy and pride I felt at the shoot was overwhelming. I couldn’t hold back tears. So grateful to them (Burberry) for pushing boundaries.”

Singh is represented by South Coast Kidz, a leading children’s talent agency in the UK. He has previously worked with John Lewis.

The Burberry campaign featuring Singh went live on July 26.