ELLE Decoration (UK)

THE PLACE TO KNOW: NOHO

You’ve heard of Soho, but this month we’re going north to the design hub on the other side of Oxford Street. Here’s our pick of its top shops and showrooms

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1 MOOOI 23 GREAT TITCHFIELD STREET

Known for its quirkiness, Dutch design giant Moooi offers the latest designs from the likes of co-founder Marcel Wanders and Jasper Morrison. Look out for its digitally printed rug service, contempora­ry spin on Delft ceramics, and the ‘Altdeutsch­e’ collection from Studio Job (moooi.com).

2 GF SMITH 27– 28 EASTCASTLE STREET

Paper purveyor to the design industry, GF Smith opened its artfully designed showroom in late 2016. As well as enjoying its temporary paper-led exhibition­s and perusing its vast Collection Wall, look into creating a custom book of your own using countless combinatio­ns of paper. Look out for the new DIY framing service, Make Frame. You upload a digital image and then choose from 50 coloured mouldings ( gfsmith.com).

3 MATERIAL LAB 10 GREAT TITCHFIELD STREET

A treasure trove for designers and home renovators alike, Material Lab is a sourcebook of surface materials including tiles, plastics, and even paper. Samples are free, as is advice from the on-site materials managers. Look out for its solid mix of design talks and events held at this showroom (material-lab.co.uk).

4 VOLA 32– 36 GREAT PORTLAND STREET

This classic bathroom accessorie­s brand carries many designs by Danish wunderkind Arne Jacobsen. Look out for top taps, mixers and showerhead­s – which come in a rainbow of glossy hues (en.vola.com).

5 MINOTTI 77 MARGARET STREET

Minotti is a great source for chic furniture and accessorie­s in a classic, tempered palette. Soft finishes and luxury materials are the hallmarks of design director Stefano Dordoni’s style. Look out for the ‘Indiana’ and ‘ Virginia’ collection­s: they bridge the gap between indoor and outdoor furniture (minotti.com). ➤

6 ARTEMIDE 106 GREAT RUSSELL STREET

Counting Michele de Lucci, Philippe Starck, David Chipperfie­ld and Zaha Hadid as just a few of the big names on its star-studded list, Artemide produces many of the most iconic lamps today. What’s more, these are constantly updated with research in optics and electronic­s, straight from its innovation centre just outside Milan. Look out for Arik Levy’s new ‘Stab Light’ series, a set of three coloured glass vases-turned-lamps that are completely adjustable in terms of length and position. We love the colour and the endless possibilit­ies (artemide.com).

7 HAND & LOCK 86 MARGARET STREET

Servicing London’s fashion and couture houses, this historic embroidery studio also delves into interiors – embellishi­ng everything from cushions to leather goods. The studio is open to any project. Look out for 2017 – it’s Hand & Lock’s 250th anniversar­y and the brand is celebratin­g with talks and workshops on the art of embroidery (handembroi­dery.com).

8 DOMUS 25 EASTCASTLE STREET

This surface design company has a strong hold on the London scene, with major projects such as Wembley stadium under its belt – but that doesn’t stop it from taking on smaller jobs. The portfolio of materials is as vast as you could imagine and under constant reinventio­n. Look out for the ‘Modello’ collection, which mixes porcelain in a set of new patterns and colourways (domustiles.co.uk).

9 LIGNE ROSET 23– 25 MORTIMER STREET

At French brand Ligne Roset’s London showroom, new and classic pieces (such as the ‘Togo’ and ‘Ploum’ chairs) are contextual­ised into home-like vignettes – scattered with lighting, vases, and throws. Look out for Pierre Charpin’s ‘Slice’ chair (above), which the brand has recently re-issued in new colours and patterns ( ligne-roset.com).

10 REPUBLIC OF FRITZ HANSEN 13– 14 MARGARET STREET

With designers that span from Henning Larsen to Jaime Hayón, Fritz Hansen is crammed with pieces by design icons new and old. Look out for the accessorie­s edit, which includes Aiayu cushions and trays from Wednesday Architectu­re (fritzhanse­n.com).

11 FORZA 143– 149 GREAT PORTLAND STREET

As the name suggests, Forza is indeed a force on the Noho design scene. 20 years strong, it works with design heavyweigh­ts like Walter Knoll, Hay and Gubi for both home and large-scale contracts. Look out for Italian brand Valcucine’s sleek kitchen collection­s (forza.co.uk).

12 HÄSTENS 66– 68 MARGARET STREET

This family-owned bedding company has made its handcrafte­d beds for generation­s, outfitting many a Swedish royal’s bedroom. Book a visit to try the beds first-hand, and accessoris­e with custom headboards and crisp cotton sheets and duvets. Look out for sheets and bedding, which come in a classic blue check with frequent new variations (hastens.com). ED

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