ELLE Decoration (UK)

DESIGN HEROES

Start – or add to – your collection with a month-long series of exclusive design offers from Aram Store

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Zeev Aram opened his first showroom to great acclaim in 1964 and it remains a leading light of London’s design scene. Today, its flagship store in the heart of Covent Garden offers the UK’S most extensive range of contempora­ry furniture, lighting, rugs and accessorie­s over four floors and 1,800 square metres. The brand continues to champion the work of some of the world’s most exciting young designers, alongside now-iconic names such as Le Corbusier, Mies van der Rohe, Castiglion­i, Kuramata, Jasper Morrison and Eileen Gray, all of whom it introduced to the UK. How fitting, then, that Aram is celebratin­g the recent change in UK law that now extends a piece’s copyright to 70 years beyond its designer’s death with a month-long promotion featuring some of the world’s greatest contempora­ry designs. For more informatio­n visit aram.co.uk or phone 020 7557 7557

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