THE SHOP

PETERSHAM NURS­ERIES

ELLE Decoration (UK) - - Content -

Petersham Nurs­eries has been lur­ing city-cen­tre cos­mopoli­tans to Rich­mond since it opened 13 years ago. Now, the gar­den cen­tre, founded by Aus­tralian-ital­ian cou­ple Gael and Francesco Boglione, is hit­ting the West End, with a sis­ter site start­ing to open in Covent Gar­den this month. This is no small out­post, ei­ther – it’s a whole 16,000-squareme­tre streetscape, de­signed with the help of ar­chi­tects Michaelis Boyd As­so­ciates.

The chal­lenge has been to carry Petersham’s look and ethos – fam­ily-run, ru­ral and a lit­tle bo­hemian – to the busy streets of the cap­i­tal. It’s a task that Gael and Francesco’s five chil­dren – the el­dest of whom, Lara, is Petersham’s man­ag­ing di­rec­tor – are more than up to. Ar­ranged around a court­yard, the new nurs­eries will in­clude La Goc­cia – a small cock­tail bar serv­ing botan­i­cal drinks in jewel-coloured Mu­rano glasses – a florist, a wine cel­lar and a brasserie called The Petersham. As well as plants, the shop will sell care­fully se­lected fur­ni­ture, tex­tiles and home­ware – from off-the-shelf Astier de Vil­latte ce­ram­ics to In­dian ter­ra­cotta – and ‘The Pot­ting Ser­vice’ prom­ises to be the hor­ti­cul­tural equiv­a­lent of Har­rods’ giftwrap­ping for your freshly-bought saplings (pe­ter­sham­nurs­eries.com).

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