Step into the new Pinch show­room in Lon­don’s Pim­lico to see Bri­tish fur­ni­ture at its finest

ELLE Decoration (UK) - - Style The Britlist -

Pinch’s el­e­gantly un­der­stated new fur­ni­ture shop presents only a few of the brand’s in­stant clas­sics at one time (they ro­tate de­signs ev­ery six weeks), but hus­band-and-wife team Rus­sell Pinch and Oona Ban­non’s clean, tra­di­tion­ally in­spired aes­thetic is al­ways clear. When the duo founded Pinch in 2004, they sat down to­gether at their kitchen ta­ble and drew up a man­i­festo. They wanted to ‘make good use of re­sources, both in terms of ma­te­ri­als and in terms of mak­ers and man­u­fac­tur­ers,’ and to de­sign fur­ni­ture with ‘proper in­tegrity’. Re­cently, they found that crum­pled piece of pa­per tucked away at the back of a drawer, and the words still ring true. ‘ We should frame it,’ says Oona, though there’s no real need: Pinch’s de­signs, from the ‘Frey’ side­board (right, from £5,025) to the ‘Achilles’ din­ing ta­ble (above right, £4,250) all con­vey these prin­ci­ples with an un­der­stated el­e­gance and sim­plic­ity. Stop by the new show­room on Bourne Street in Pim­lico dur­ing Lon­don De­sign Fes­ti­val to mar­vel at Pinch’s first col­lab­o­ra­tion with fifth gen­er­a­tion Stoke-on-trent pot­tery, 1882 Ltd. The ‘Flare’ col­lec­tion of pitch­ers, jugs, mugs and bowls (in­set above, from £45 for a mug or bowl) is mod­ern and sculp­tural, with a tac­tile qual­ity. The Pinch de­sign sig­na­ture is ev­i­dent even on the small­est of ob­jects. As Oona ex­plains, the range ‘makes a virtue of its ma­te­ri­als and the ex­pert crafts­peo­ple who pro­duce it’ (pinchde­sign.com).

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