HIS­TORY OF A BRAND MERID­I­ANI

ELLE Decoration (UK) - - Style Des Ign -

Just one de­signer and a ded­i­cated hus­band-and-wife team of founders are be­hind the en­dur­ing look of this so­phis­ti­cated Ital­ian brand

Ital­ian brand Merid­i­ani, which cel­e­brated its 20th an­niver­sary last year, is the vi­sion of Re­nato Crosti and his wife Laura. In the early 1990s, they spent an ex­ten­sive pe­riod re­search­ing and test­ing prod­ucts at their fam­ily fac­tory in Bri­anza, north­ern Italy, with the aim of cre­at­ing a home col­lec­tion that would in­ter­pret clas­sic styles in a mod­ern way. They launched Merid­i­ani in 1996, open­ing a store in Mi­lan, be­fore ex­pand­ing on an in­ter­na­tional scale in 2000. Re­nato Crosti is an ex­pert in up­hol­stery, which is one of the brand’s main strengths. All of the com­pany’s prod­ucts are cre­ated by art di­rec­tor An­drea Pari­sio, who has been the com­pany’s sole de­signer since its in­cep­tion. His dis­cern­ing eye over­sees ev­ery­thing from fur­ni­ture col­lec­tions to brand im­age and store de­sign.

Work­ing in this way has given a con­sis­tency to Merid­i­ani’s style that shines through. Tex­tiles are also a key fo­cus – cus­tomers can choose from two fab­ric col­lec­tions, each with a dif­fer­ent feel. ‘Depar­tures’ fea­tures menswear-in­spired nat­u­ral fi­bres, while the ‘ Travel Mem­o­ries’ range in­cludes bolder de­signs. Trends don’t go un­re­marked: the new ‘Hec­tor’ sofa (above) comes in a fash­ion­able bot­tle-green vel­vet.

As well as its main col­lec­tions, Merid­i­ani also has a lux­ury range called ‘Edi­tions’, dis­tin­guished by its hand­made qual­ity and pre­cious fin­ishes. A prime ex­am­ple is the ‘ Wol­fang’ wall unit (right), clad in pan­els of golden-bronze mir­ror, part of the ap­pro­pri­ately named ‘Shine’ col­lec­tion. From time­less ev­ery­day fur­ni­ture to big state­ment pieces, Merid­i­ani has it cov­ered (merid­i­ani.it).

Merid­i­ani has a con­sis­tency of vi­sion which shines through in ev­ery piece, from so­fas to side ta­bles

Top of page (from left) ‘Hec­tor’ sofa, ‘Pek’ side ta­bles, ‘Is­abelle’ chairs Right ‘Claud’ out­door chair Far right ‘ Wolf­gang’ unit from the ‘Shine’ range

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