Penthouse living
Enter the world of ELLE Decoration through our first interior design project in London’s Covent Garden
Ever wondered what it’s like to live the ELLE Decoration lifestyle? Now, you can. The new luxury apartment at Chapter House in London’s Covent Garden is a vision of modern British design at its best
Imagine stepping inside the pages of ELLE Decoration and making yourself at home there. What would that space look like? How would it feel? These were the big questions Editor-in-Chief Ben Spriggs asked himself when, well over a year ago, renowned property developers Londonewcastle approached him with the exciting opportunity to bring the magazine’s aesthetic to life with a luxury penthouse like no other.
Located in the heart of London’s Covent Garden, surrounded by the bustle of theatres and the winding lanes that house the area’s independent shops and cafés, the ELLE Decoration penthouse sits like a crown atop Chapter House, the grand Victorian building, transformed by architecture firm Apt, that has become one of the most coveted residential addresses in the capital.
From the penthouse’s large terrace, London’s skyline stretches out before you – the London Eye even peeks over the nearby rooftops. With such an inspiring backdrop, it was important that the penthouse’s interior also displayed the very best of British talent and innovation. For that, we looked to the designers, brands and artisans across the UK that have helped to define what has become known as the ‘ELLE Deco’ look. That special, individual blend of modern and vintage that succeeds in being both effortlessly cool and welcoming. We worked closely with creative consultant Laura Fulmine and the artists represented by her MAH Gallery, design archivist Béton Brut, plant specialist Conservatory Archives and the colour experts at paint company Farrow & Ball to turn these big ideas into reality.
And, if you want to experience for yourself what living in an ELLE Decoration vision of home is like, you can. The 185-squaremetre penthouse, and the labour of love that is its interior, is available to buy now. We couldn’t be more excited to see the ethos and ideas that we are passionate about leap off the page. We just hope when someone moves in, they get just as much joy from it. For sales enquiries, call Londonewcastle (020 7534 1888) or CBRE (020 7240 2255); chapterhouse.london; londonewcastle.com
IN THE HEART OF COVENT GARDEN, CHAPTER HOUSE IS ONE OF LONDON’S MOST COVETED
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