ELLE Decoration (UK)

PURE DEDICATION

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One of the most impressive environmen­tally responsibl­e fabric collection­s is Bernie de Le Cuona’s ‘Pure’, which is made from organic linen. Bernie was shocked to discover that only one per cent of linen produced is organic, and an even smaller portion of that goes to the interiors industry. There are only a couple of mills in Europe that are certified to GOTS (the Global Organic Textile Standard), which ensures the organic status of textiles, so she made the bold decision to buy the crop of several farms in Flanders to ensure the purity of the product. As she explains: ‘Each stage is traceable from the farmers whose fields lie fallow to be free of pesticides, to the spinners, weavers, washers and finishers right through to packaging. We began this journey a few years ago when we wanted to find the exact source of yarns but couldn’t. I now personally know some of the farmers.’ The product hasn’t skimped on luxury – the six fabrics in her signature, usable neutral palette have the most beautiful quality. A second ‘Pure 2’ range is already in the pipeline. From £144 per metre (delecuona.com).

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