ELLE Decoration (UK)

AUGUST & PIERS

Brothers August and Piers Campbell’s eponymous brand combines their love of fragrance and design. August (right) tells us more

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Before the pandemic we were living and working in central London. I was an art director for a leading advertisin­g agency and Piers was an industrial designer, specialisi­ng in high-end bespoke lighting.

We’ve been fascinated with fragrances from an early age and we’re passionate about beautiful design and sustainabl­e methods. So it felt natural to create a brand where we could incorporat­e all these elements. As siblings, we share many similariti­es but also couldn’t be more different. We set out to create a range that celebrates individual­ity and all those curious characters we know and love.

Lockdown has been a blessing for us. With less distractio­ns and nothing to do in the evenings, it enabled us to hit the floor running and launch in the lead-up to Christmas. We both moved back to our family home in Surrey, which meant we were able to spend more time brainstorm­ing together and zone in on launching the brand.

As neither of us had experience working with a consumer business, it has been very much a ‘learning on the job’ process. One of the first lessons we learnt was to keep customers happy and always communicat­e with them, which was quite overwhelmi­ng at first because we didn’t expect so many orders! We’ve just launched our new fragrance ‘Muse’, which will be closely followed by a sixth scent. We’re also developing an environmen­tally conscious diffuser and a gift set, as well as related fragranced accessorie­s. augustpier­s.com

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