ELLE (UK)

The movement

Introducin­g the latest genius idea from serial beauty entreprene­ur Marcia Kilgore. Apply now

- beautypie.com

Introducin­g the only club you’ll want to be a part of: Beauty Pie

THESE BRANDS WERE ALL the vision of one woman: Bliss, Soap & Glory and FitFlop. We’re talking about Marcia Kilgore, one of the biggest entreprene­urs in the business,

with a knack for picking the next beauty trend. But does Kilgore, who set up her first

business 26 years ago, ever feel scared to take the plunge and take on a new project? ‘Every single time,’ she says. ‘But I’m more afraid of not taking the leap than I am of failing; I dread the thought of wondering, “What if?”’ It’s this bold streak that has led to Kilgore’s latest venture, Beauty Pie, a new concept brand that gives access to luxe make-up at factory costs, and all for a £10 monthly subscripti­on fee. Think of it as a members’ club for beauty buffs, giving

customers the opportunit­y to pay for the product alone, rather than the middleman’s

cut. It’s make-up without the mark up.

 ?? Photograph­y Amy Currell ?? CLOCKWISE, FROM TOP: PRO-GLOW HIGHLIGHTE­R IN COSMIC SHINE, £5.46; EVERYDAY GREAT SKIN FOUNDATION,
£4.75; FUTURELIPS­TICK SATIN IN FLAWLESS, £2.84; ULTRA COLOUR
WONDERGEL EYELINER, £2.41; SUPERGLAZY LIP GLOSS IN NEUTRAL, £2.16. ALL PRICES WITH MEMBERSHIP
Photograph­y Amy Currell CLOCKWISE, FROM TOP: PRO-GLOW HIGHLIGHTE­R IN COSMIC SHINE, £5.46; EVERYDAY GREAT SKIN FOUNDATION, £4.75; FUTURELIPS­TICK SATIN IN FLAWLESS, £2.84; ULTRA COLOUR WONDERGEL EYELINER, £2.41; SUPERGLAZY LIP GLOSS IN NEUTRAL, £2.16. ALL PRICES WITH MEMBERSHIP

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