ELLE (UK)

GANNI

- GANNI.COM

Creative Director Ditte Reffstrup and her CEO husband, Nicolaj, are the brains behind this Copenhagen-based brand. Founded in 2000, its playful aesthetic

has found new favour in the era of Scandi-cool (pictured, below). Fans range from Alexa Chung and Kendall Jenner to the buying team at Net-a-Porter, where Ganni is stocked. The brand cleverly fills the void between high-street heroes

such as COS and Acne.

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