WHY ECO FASHION MATTERS

For our main fashion story with EMMA WATSON, ELLE UK worked closely with ECO-AGE, an ideas consultancy promoting ETHICAL and SUSTAINABLE ways to dress, and home of the GREEN CARPET CHALLENGE (GCC). The goal was to showcase brands that are REDUCING THE IMPACT they have on PEOPLE AND THE PLANET, including VINTAGE clothing, which has a huge role to play in reducing the fashion industry’s global footprint. Each of the brands featured in the shoot were assessed against ECO-AGE’S GCC PRINCIPLES for Sustainable Excellence, which address a range of social and environmental impacts typically caused by the fashion industry.

FOR MORE INFORMATION on the GCC principles and brands featured in the shoot, visit eco-age.com