THEY’RE REAL! MASCARA ONLY WITH ELLE

NUMBER-ONE-SELLING PRESTIGE MASCARA IN THE UK* – AND A GAMECHANGER

YES, NUMBER ONE. How? By giving women exactly what they want from their lashes: fuller, thicker and more defined, from root to tip. And we can promise, from personal experience, it will change your make-up routine forever.

THE INKY-BLACK, DEEPLY PIGMENTED, incredibly smooth formula packs a punch, and it’s one of the most long-wearing and non-drying we’ve tried (and we’ve tried a lot). But the standout feature is the brush, or rather its bristles: they’re designed at alternating lengths to capture, cover and curl every last millimetre.

START WITH THE WAND as close to the lash line as possible to frame the eye. Next, gently wiggle the wand in a zigzag motion as you brush from root to tip, and repeat. Once you’ve finished the middle section, move to the outer lashes, using the custom-domed bristles on the tip of the wand to separate and fan out each lash.

BENEFIT HEAD MAKE-UP ARTIST & NATIONAL BROW ARTIST LISA POTTER-DIXON’S TOP TIPS:

1. TAKE YOUR TIME because a rushed job can end messily, so it’s well worth the extra few seconds.

2. IF YOU GET MASCARA on your eyelids, use a dry cotton bud to remove it, not a wet one. Trust me.

3. APPLY MASCARA to your lower lashes first, which stops the formula from transferring from your top lashes to your eyelid when you look down.