ELLE (UK)

REAL RETAIL THERAPY

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Shopping: it’s scientific­ally proven to boost our mood. When we buy things, our brains release a chemical called dopamine to its ‘pleasure centre’, otherwise known as the ‘happy hormone’*. So how about feeling good and doing good? We’re into it.

SOAPER DUPER

WHAT? Brainchild of the serial beauty entreprene­ur behind Bliss and Soap

& Glory, this feel-good brand of naturally derived, souped-up body products supports charities WaterAid and Clean The World. Its mantra? Soap can change everything.

TRY: Soaper Duper Ginger And Sea Salt Body Scrub, £7.50, Liberty

IMMUNOCOLO­GIE WHAT?

Only 100% organic and natural ingredient­s make it into these luxe skincare products. The company works with farmers and communitie­s across the globe to source indigenous ingredient­s and provide educationa­l scholarshi­ps, projects and training for locals. TRY: The Vital Clay Mask, £120, Cult Beauty

MAKE

WHAT? New York-based, paraben-free Make gives 10% of its sales from its trend-driven make-up line straight to the We See Beauty Foundation, a non-profit organisati­on that supports female entreprene­urs and women-led businesses across the Americas. TRY: Matte Lipstick in Scarlet,

£21, Net-a-Porter

THE SOAP CO.

WHAT? A social enterprise whose primary focus is providing training and jobs for visually impaired, disabled or disadvanta­ged people (including 80% of its staff ) through sales of its lovingly hand-made body products. All profits go straight back into its East London-based business to create even more opportunit­ies (and Instagram-worthy soaps).

TRY: Citrus Bar Soap, £7, and Hand Lotion, £12

THE STARLING PROJECT WHAT?

Since 2015, sales of these minimalist, hand-poured candles have helped provide solar energy to communitie­s around the world. After just one year, the company had donated more

than $100,000 (£78,000) to fund a solar-energy panel in Chad, Africa. The scent combos are pretty amazing, too. TRY: Hyacinth and Bamboo Candle, £42.48

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