ELLE (UK)

To get your shit together…

- ADAM REED, hairdresse­r and Percy & Reed founder

My friends and colleagues call me Circus Brain – there is always so much going on in my head that I have difficulty ordering it. I have a creative mind and find boardroom situations stressful. I’m much better equipped to use my hands than my brain in these too-frequent scenarios, so

I have a trick: I spray some Le Labo Santal 33 on to a cotton handkerchi­ef and inhale it. Initially, I carried it to soothe me in times of stress. Some of the most important women in my life wear this absolutely beautiful, warm and enveloping fragrance. I associate it with them and the way they make me feel, which is calmer, less chaotic, safe and protected. Last year, on a trip to New

York, I bought a new bottle – I was going on my honeymoon and wanted to embed the scent memories so I could remember the time whenever I sprayed it. On the plane, all the cabin crew compliment­ed me, and even our New York cab driver did, too – the first time one has ever spoken to me!

The reaction I receive when I’m wearing it, plus the reaction it stirs when I smell it, is incredible. It brings me back to myself, and suddenly I feel better about everything. Le Labo Santal 33 Eau de Parfum, £120 for 50ml

AZZI SAYS: Fragrances that are calming yet confident are always best suited for when you want to focus, concentrat­e and feel in control. Ingredient­s that are soft yet fulfilling, such as powder, rose, amber, sandalwood and patchouli, are a few that can help you achieve this through your scent. Other perfumers recommend rosemary, which is sometimes cited to improve memory retention and alertness

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TRY: Amber, wood, rose

1. Gucci Bamboo Eau de Parfum, £68 for 50ml 2. Elie Saab Essence No. 10: Amande Tonka Eau de Parfum, £165 for 100ml 3. Helmut Lang Eau De Cologne, £130 for 100ml

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