ELLE (UK)

Smoke SIGNALS

ELLE INVITES TWO AWARD-WINNING COLOURISTS ON SET TO GIVE US A PREVIEW OF 2O21’S HOTTEST TREND: SMOKY HAIR

- WORDS by JESSICA VINCE PHOTOGRAPH­S by OLI KEARON

THERE’S NO DOUBT THAT A SMOKY EYE is a timeless beauty staple. Now, taking inspiratio­n from the technique, the smoky look is coming to our hair – and it’s set to be the most coveted trend for 2O21.

Tapping into the ombré obsession, this colour treatment nails that balayage vibe but gives it a fresh twist. It recreates the effect that smoky make-up has on your eyes, adding depth to make your hair ‘pop’.

However, this isn’t a look that you can get straight from the bottle; this is an intricate profession­al process. So we invited two of last year’s winners of the L’Oréal Colour Trophy Awards – an annual competitio­n that champions the UK’s best hairstylis­ts and colourists – to demonstrat­e on set how they’ve perfected the style in their salons.

Sinéad Kelly, one half of the awardwinni­ng duo, explains how she achieved the look. ‘It’s about replicatin­g the combinatio­n of shades that you see in smoky eye make-up, so the colouring technique involves adding darker panels behind cooler, iridescent tones,’ she says. ‘We work with the natural lightness that’s already in the hair, so the overall effect is one of diffused softness.’

Even better, the trend allows for a subtle blend of colour and gentle fade that’s very low-maintenanc­e – Kelly recommends just using silver shampoo weekly to maintain the reflective tones on the lengths. And with a palette of possibilit­ies, the look works for all hues of hair, whether your base shade is fair, medium or dark.

‘The technique allows you to achieve the bespoke, tailor-made colour that you want,’ says colourist Giuseppe Stelitano. ‘It gives a rich, deep result that looks very close to your natural shade.’ When blended seamlessly at the salon, the result is multi-dimensiona­l and universall­y flattering, with the smoulderin­g finish adding a contempora­ry edge.

Effortless colour with a hot new spin? Consider us sold.

To discover more about the smoky hair trend and find your nearest L’Oréal Profession­nel salon, visit lorealprof­essionnel.co.uk

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