THE ART OF SUBTLE FACE SCULPTING
WITH ‘TWEAKMENT’ REQUESTS ON THE RISE, JUVÉDERM FILLERS CAN HELP TO GIVE MORE NATURAL-LOOKING VOLUME AND DEFINITION. HERE’S HOW
If overblown lips and chipmunk cheeks spring to mind when you think of facial fillers, it’s time to think again. Modern injectables are focused on more subtle results, making them ideal for patients eager to avoid looking like they’ve had ‘work’ done.
‘This “tweakment” approach has become increasingly popular,’ says Dr Rupert Critchley, founder and director of VIVA Skin Clinics in London. Rather than exaggerating the features, the aim is to add definition and volume, while complementing the individual’s facial structure.
Of course, this requires both an expert eye and a versatile product, with the selection of filler and injection site specifically tailored to each patient to ensure that the injectable works in harmony with the face. ‘Achieving natural-looking results is a somewhat multifaceted process,’ explains Dr Critchley. ‘Not only does it come down to the correct filler being injected in the correct place using the right techniques, but ongoing development of skills is also key.’
Dr Critchley says that nose reshaping, eye rejuvenation and lip enhancements are the three types of filler treatments most requested by his clientele, but emphasises that a good practitioner should ‘always encourage a holistic assessment of the whole face before putting together an individual’s treatment plan’. Product selection is also key, he adds. In his clinics he favours Juvéderm, the world’s leading brand of hyaluronic acid facial filler*. Its patented technology allows the injectable to integrate with the tissue under the skin to maintain a natural look, whether you’re smiling, laughing or frowning.
Filler can be used for a number of cosmetic purposes, from contouring the forehead to lifting and projecting the cheeks and eyebrows, and plumping and defining the lip shape. It can also help to refresh the under-eye area by adding volume to the hollows, which reduces the appearance of fine lines and wrinkles. One of Juvéderm’s most innovative offerings is Volux, which acts as a structural dermal gel to contour the lower face, giving a more sculpted chin and jawline.
As for which type of filler is most suitable, a qualified healthcare professional will decide on your treatment plan and make a product choice based on your area of concern and your unique facial structure. So it’s essential to find one who is aligned with your vision and can advise on the right quantity of treatments to achieve your chosen results.
‘My top piece of advice would be to take your time,’ says Dr Critchley. ‘Research the clinic, ensure you have a thorough consultation, find out the credentials and experience of your practitioner, and make sure you know which product will be used for your treatment. The more questions you have, the better – this is exactly what a consultation is all about. Don’t be afraid to ask.’
“Rather than exaggerating the features, the aim is to complement the individual’s facial structure”
To find out more about Juvéderm fillers and injectables, or to find your nearest clinic provider, visit juvederm.co.uk