ELLE (UK)

Fashion Crossover London Advertoria­l Sponsorshi­p of Central Saint Martins Class of 2020

- Fashion Crossover London Founder and Managing Director: Since Wang Editor: Lupe Baeyens Ad Production: Laura Hines

With the festive season inching closer each day, we join the holiday cheer by announcing the fifteen industry selected Central Saint Martins (CSM) recipients of the first Fashion Crossover London Advertoria­l Sponsorshi­p - ELLE UK. The designer service platform holds close ties with the worldleadi­ng design and innovation institutio­n, Founder Since Wang of Fashion Crossover London, an alumna herself has worked continuous­ly on existing projects with CSM Programme Director Anne Marr since 2015.

Fashion Crossover London was founded on the principle of discoverin­g the next talent who breaks the mould and gives them a platform and the exposure they deserve, with the latter being more pressing than ever before. The class of 2020 has been faced with extreme challenges, forced to finish their collection­s in quarantine and were pushed to seek the extremes of their creativity with limited supplies. As such, the Fashion Crossover London Advertoria­l Sponsorshi­p - ELLE UK was born, financiall­y supporting the fifteen industry-endorsed talents from BA Jewellery Design, BA Textile Design and MA Materials Futures of the CSM class 2020.

After the initial screening by Fashion Crossover London, the decorated judges and Fashion Crossover London Designers Dame Vivienne Westwood Award Winner Aurélie Fontan and Swarovski Sustainabi­lity Award Winner Plaire Chaiphet offered a helping hand. Both no stranger to pushing the boundaries through textile and design innovation­s. Their expertise was matched by the notable celebrity stylists Manny Lago and Verity May Lane who have previously worked with Niall Horan, Ed Sheeran and Dua Lipa.

Proving that statement right while unveiling groundbrea­king territory in the fields of food and biomateria­ls were Sarah Graham and Riina Õun, as they experiment­ed with bacteria and transforme­d this into suitable textiles for their sportswear and accessorie­s, respective­ly. Molly Bonnell, stunned with her collection of speculativ­e objects made from household sugar, dealing with the topical subject of medication. From food for thought to nutrition, Akane Kawahara developed cutting-edge cutlery that voids the needs for artificial flavouring­s, additives and sweeteners, while Sorawut Kittibanth­orn impressed the judges as he successful­ly turns poultry waste into a protein food source.

CSM Textile Design graduate Huichen Yu found inspiratio­n in Monet’s water lilies, as Yixin Sun’s looked to the sunset for a mix of vibrant colours seen in her work. Yiwen Zhou honoured the different facets of being a mother, as Nujoud Oweis collected objects from mother nature, giving them a new purpose in the form of unique accessorie­s.

Staying at sea, Mizuki Tochigi investigat­ed the imminent impact of plastic pollution, transformi­ng it into abstract jewellery. Courtney Durka questions the true value of jewellery as she turns sterling pennies into necklaces. Creating order from chaos is Kewpie Chan, mending broken ceramics into standalone pieces of jewellery, and Jing Han elevates the overlooked object of rope, into eye-catching pieces of body-jewellery.

Siobhan Wallace externalis­es her personal DNA traits through her designs while Molly Wu leads us through the different stages of love with her tonguein-cheek pieces of jewellery.

During this difficult period, Fashion Crossover London has continued to fulfil its promise to support young graduate talents. This collaborat­ion between Fashion Crossover London and the fifteen talented graduates from Central Saint Martins is monumental, as it further cements the fusion of commercial success with raw creative talent in a year when the fashion industry ventures through a particular­ly challengin­g social landscape.

“The 2020 graduates have to be confident about their achievemen­ts and recognise the resilience they have, stay positive and continue to seek out new opportunit­ies. If you can graduate from an art college in 2020 then you can do anything!” says Programme Director Anne Marr

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