BUSINESS TRAVEL GUIDE

Stuttgart: A leading German destination for MICE tourism

Capital of Germany’s Baden Württemberg province, Stuttgart has a lot going for it. Lying next to the Neckar River between the Black Forest to the west and the Swabian Alp to the south,

the city has enjoyed a regal past, characterised by a winemaking heritage and now also serving as a prominent industrial hub.

Although much of the city centre was destroyed during the Second World War, the rebuilt Stuttgart

This well-connected German city combines a fascinating mix of architecture and culture with a rapidly developing offering for the business traveller

represents a mix of modern and historic architecture which managed to survive. This is reflected by the fascinating array of museums and galleries on offer, from the MercedesBenz Museum which charts the automaker’s illustrious history through to the tremendously varied exhibitions at the Staatsgalerie.

Stuttgarters carry a reputation for being business-like. Sharp dressers, fast drivers and hardworking, it is little wonder that the city is an economically thriving one. The fact its MICE tourism industry is growing is also no surprise.

However, many visitors report a more relaxed vibe, helped by the many rustic wine bars and beer gardens that provide a welcome break from the day-to-day endeavours of Stuttgart working life.

The city’s surrounding vineyardladen hills are another essential escape, and with the Black Forest nearby, this destination serves many different travelling purposes.