Feet first

Boss’s new made-to-mea­sure shoes mean you won’t feel the pinch

Esquire (UK) - - Style -

Got toes like a 12th cen­tury Chi­nese princess? Walk around in a state of per­ma­nent foot-re­lated pain? Never owned a pair of shoes that ac­tu­ally fit? You’re not alone. A 2014 sur­vey re­vealed more than 33 per cent of UK men reg­u­larly buy shoes that don’t fit them prop­erly. It means some 10.6m Bri­tish blokes are cur­rently limp­ing around in crushed-foot agony. The so­lu­tion? A pair of made-to-mea­sure shoes by Boss. Though not the first la­bel to of­fer made-to-or­der footwear, the new Boss ser­vice is both rea­son­able and in­no­va­tive. First, your foot is mapped by a 3D scan­ner (both feet are fully mea­sured in 20 sec­onds). Next, the mea­sure­ments go to the la­bel’s fac­tory in Le Marche (the re­gion of Italy fa­mous for shoes; Tod’s and Ho­gan make their loafers, driv­ers and train­ers there), where the shoe­maker cre­ates per­fect brogues, ox­fords or der­bies to match your ex­act spec­i­fi­ca­tions. For a fi­nal flour­ish, the calf­skin up­per of each Goodyear-welted shoe is handfin­ished with mul­ti­ple lay­ers of pol­ish giv­ing the per­fect patina. From £895; hugo­b­oss.com

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