10. Simon Sinek

How Great Leaders Inspire Action (2009) Motivational speaker Simon Sinek asks: “Why is it that Apple is the market leader?” “Why is it that Martin Luther King led the civil rights movement?” Sinek provides reasonable answers to these questions — it’s all about the fundamental, inspiring passion — but this is surface-skimming stuff, and the juxtaposition of Apple, Martin Luther King, the Wright brothers and TiVo is glib and politically naïve.