4. Mal­colm Glad­well

Esquire (UK) - - Style -

Choice, Hap­pi­ness and Spaghetti Sauce (2004) Glad­well is a nat­u­ral TED star but this is an­noy­ing. He is smugly pro­mot­ing his book, en­ti­tled Blink. Then he launches into an al­most self-par­o­dic Glad­wellian riff — the dis­cov­ery of some­thing off­beat and su­per-quirky and lit­tle-known, in this case the ca­reer of mar­ket re­searcher Howard Moskowitz and his ideas about spaghetti sauce. It’s a bit dull, com­pared with the great days of The Tip­ping Point.

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