Tom Ford 001

The fash­ion leg­end on cre­at­ing his first watch

Esquire (UK) - - Watch News -

Watches: why now?

“I’ve loved them my en­tire life, so it was a nat­u­ral next step. A beau­ti­fully de­signed, clas­sic watch will never go out of style.”

How does the 001 fit with the brand?

“The face is quite orig­i­nal, which is not easy to do, as just about ev­ery face has been done. I mod­elled it af­ter a me­chan­i­cal in­stru­ment. It’s also a sleeved, curved watch that fol­lows the shape of the wrist.”

One of the most eye-catch­ing fea­tures is ac­tu­ally the strap...

“I used to buy web­bing strap watch­bands and thread them through my watch. It al­ways drove me crazy how dif­fi­cult this was and I won­dered why some­one hadn’t just de­signed a watch that was made for this. The most strik­ing thing about it is the ease with which one can change the band.”

What’s the ap­peal of hav­ing in­ter­change­able straps?

“It was im­por­tant to me to cre­ate a wide range of ma­te­ri­als and colours so peo­ple could re­ally have the op­tion to com­pletely change the look of the watch based on their pref­er­ence: a bright or­ange strap for sum­mer, and a black one for win­ter. Cus­tomers have been buy­ing mul­ti­ple watch bands with their watches, which was re­ally the whole point. I couldn’t pos­si­bly choose one.”

The 001 is uni­sex, but how would you de­scribe the man who wears a Tom Ford watch; what is he into, what does he do?

“I view my­self as the quin­tes­sen­tial Tom Ford cus­tomer, so in many ways, I de­sign for my­self.”

Can we have a hint what 002 might look like?

“I am work­ing on an au­to­matic watch right now…”

From £1,600–£7,550 depend­ing on con­fig­u­ra­tion; tom­

18k gold 30 x 44mm 001 watch on black braided leather strap, by Tom Ford

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