THE PERFECT RING
If you’re looking to buy an engagement ring, the diamond specialists at Ernest Jones are here to find you the one
Like running a marathon or scaling a mountain, a marriage proposal isn’t something that you should enter into lightly. It takes months of preparation, sweaty palms and the occasional tear — but when you reach the moment, there’s no feeling quite like it. Unlike these other feats of endurance, however, there’s no training plan for getting down on bended knee. Every proposal, like every relationship, is unique, but most of them have one thing in common: a dazzling engagement ring.
For diamond and watch specialist Ernest Jones, nothing brings more satisfaction than helping clients to choose the perfect token of their devotion. “We’re a brand that creates unique engagement collections that contribute a small but significant part to the journey of each marriage,” says Ernest Jones’ head of buying. “A diamond represents the beginning of one of the most special partnerships in the lives of our clients.”
When it comes to the ring style, try to get as many opinions as possible — after all, this isn’t something you plan on repeating. Take inspiration from Instagram and Pinterest and run options past your friends. When making your decision, it also pays to consult a diamond specialist, like those at Ernest Jones, who can advise on cut, clarity, colour and carat — the four measures of a diamond’s quality.
As for provenance, Ernest Jones’ exclusive The Diamond Story collection will give you complete peace of mind, explains the brand’s head of diamond buying. “Each piece is fully traceable and comes with two certificates: one from the Gemological Science International laboratory, grading it on each of the four Cs, and the other showing the diamond’s country of origin, giving assurance that it was sourced ethically.”
Of course, the perfect ring is a matter of personal taste. Although a round brilliant cut is by far the most popular at Ernest Jones (“it makes for an incredible sparkle”), some prefer a princess, emerald or pear-shaped cut, and there are endless combinations of band and setting to choose from. Ultimately, the best advice for those investing in an engagement ring is to treat the experience like falling in love: don’t force it or try to second-guess it; it’s a marathon, not a sprint.
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