Evening Telegraph (First Edition)
Abertay ‘ideal partner’ says Chinese enterprise
ABERTAY University has signed an exclusive cooperation agreement with Perfect World Education, a subsidiary of China’s leading entertainment and creative enterprise Perfect World Investment & Holding Group.
Aimed at fostering new talent and further promoting games education on a global scale, Abertay has developed and will support the delivery of a bespoke orientation course, the Master of Professional Practice in Games Development Orientation Programme (MPPOP), which will be taught in Perfect World’s new digital arts school in, Beijing, China.
The five-month programme prepares Chinese students for entering the MProf Games Development programme on campus in Dundee.
The agreement has resulted in Abertay being the only academic institution to be highlighted as part of this year’s UK-China High Level People to People Dialogue achievements — annual, ministerial-level talks held between the two countries.
Professor Nigel Seaton, Abertay’s principal, was in Shanghai today to formally sign the cooperation agreement with senior members of Perfect World Education.
He said: “China has a rapidly expanding games development sector, and is now the second largest market for UK game exports.
“As Europe’s leading university for computer games education, we are ideally placed to foster universitybusiness links in this area, and we are confident it will prove to be a great success for both the UK and Chinese creative industries.”
Wang Yuyun, president of Perfect World Education, said: “We are very pleased to have reached a strategic cooperation agreement with Abertay University and are looking forward to the mutual benefits in the fields of design and development. We believe Abertay is the ideal partner.”