Evening Telegraph (First Edition)
Links team bags new partner
THE St Andrews Links has agreed a new official clothing partnership with an Asian apparel manufacturer.
Under the deal, Tokyoheadquartered TSI Holdings Limited will exclusively design, manufacture and retail official fashion lines under the St Andrews Links brands, including that named after legendary Open Champion Tom Morris.
The debut collections will be unveiled to retailers next year and available in stores across Japan and Asia in 2018. Future collections will be introduced to other territories around the world.
TSI has a strong background i n t he f ashion industry having delivered new ranges into the Asian marketplace f or major brands including Margaret Howell, Stussy, Callaway Apparel, Jill Stuart and Diane von Furstenberg.
The group has also developed its own i nhouse brands, Pearly Gates and Jack Bunny,ny, which are retailed acrossss its home country.
Euan Loudon, chief executive of St Andrews Links, said TSI was best placed to take forward the clothing operation at the Home of Golf. He added: “We believe this i s the right partner and the right time to add strength and quality to the St Andrews Links brand.
“TSI has showcased its unique ability to get under the skin of St Andrews Links and Tom Morris, demonstrating a true understanding of the values and symbolism of this special place.”