Broughty Ferry ‘too remote’ for Waitrose

SHOPPERS have hit out at Waitrose as it emerged the store does not deliver to vast areas of the DD postcode.

Anyone who wants to ship their order to their door in the inner city area of Dundee, Broughty Ferry, Forfar, Montrose or Arbroath will be left disappointed by the rules.

Deliveries are only available in DD1 and DD2 postcode areas.

While the supermarket clearly displays which areas it won’t deliver to on its website, the omissions have left several consumers unhappy.

Grant Elliot raised the issue after a doomed attempt to send a gift to his family in Broughty Ferry, saying: “I have tried to order a Christmas hamper online for a relative in Dundee from Waitrose.

“You may be surprised to learn that my attempts failed. Why? Because Waitrose classify all postcodes in the DD3 to DD11 area as a ‘remote part of Scotland’ and thus are unable to make the delivery.

“I was trying to get a delivery to postcode DD5 which is Broughty Ferry.”

Waitrose has stores in Edinburgh, Stirling and Glasgow.

Mr Elliot added: “Waitrose offered no alternatives except a click and collect service. (This is) difficult as I don’t believe Waitrose have a superstore in Dundee and anyway the recipient of the gift would be a pensioner well into his eighties.

“In the end we got a hamper from John Lewis which will be delivered.”

A spokesman for Waitrose said: “We do not deliver to KY, DD or PH postcodes, but we are continually reviewing the areas we deliver to ensure we can meet our increasing customer demand.”

The news comes a month after a Dundee woman was hit with a £108 delivery charge from Matalan because it too classed the city as “remote”.