Matt’s come a long way in short time

JOINERY is one of the longest established trades.

So if you fancy giving it a go, you need a fresh approach, and that’s the ethos adopted by Matt Cherrie of City Quay Joinery and Building Services.

He has established a company which is based on traditional skills but with very much a contemporary attitude towards service and modern communications.

Edinburgh-born but in Dundee for nearly 10 years, Matt, 30, worked in retail before re-training via an Adult Apprenticeship.

He found employment and polished his skills and set out on his own less than 10 months ago — and his progress has been pretty impressive.

Matt has secured preferred supplier status with 11 letting agencies in Dundee, gained preferred contractor status with a number of local interests and has a growing list of private clients.

“You need discipline and the ability to focus on your goals,” said Matt.

“I’m up before six and, while my working day is technically 8am-4pm, that’s tool-time. Over and above that you’re dealing with emails, estimates and invoices.

“You always have to go that extra mile. Some joiners will drop off a business card when they’re looking for work. I turn up with a presentation pack.

“It’s no secret that tradesmen have a poor reputation so that’s why you have to work harder. I’ll turn up 10 minutes early and, if there’s going to be a delay, I’ll call.

“People want reliability. There are loads of people with the actual skills but people want someone who’s going to turn up, answer their emails.

“And you’ve got to be tech savvy. Emails, social media, mobiles are all part of the business these days.

“This can mean you’re never technically off duty but that’s the price you have to pay if you’re going to be someone people want.

“Confidence plays a part as well too. Sometimes you have to walk up to a