Tourism experts discuss area’s future

ORGANISERS from Scotland’s answer to Route 66 have made a trip to Carnoustie to share their success stories with local tourism chiefs.

Those involved in the North Coast 500 were speaking at the Dundee & Angus Tourism Conference today.

The conference, attended by representatives from more than 100 local businesses, was taking place at Carnoustie Golf Hotel. It was delivered by Dundee City Council, Angus Council, the Dundee & Angus Chamber of Commerce and VisitScotland.

North Coast 500 managing director Tom Campbell and Douglas Gibson, project co-ordinator for the Wester Ross Tourism Group, revealed how they helped attract visitors to businesses following the set up of Scotland’s Route 66.

The route starts in Inverness, weaves along the west coast to Applecross and then northwards towards Torridon and Ullapool.

The route visits northerly coastal points, passing Caithness and John o’ Groats before heading south again through Dingwall and finally back to Inverness.

Mr Campbell said: “I’m delighted to share our journey and all the challenges and successes along the way, with those attending the conference. The North Coast 500 is a great example of the might of local tourism when businesses work together.

“It’s an incredibly exciting time in Dundee with the arrival of some major new developments and local businesses must make the most of this unique chance to promote this fantastic destination.”

Other speakers included Scottish Government tourism team leader, Fiona Cook, providing an insight into the future of tourism in the region and Malcolm Roughead, VisitScotland chief executive, who will explore the visitor journey and the importance of embracing new technology.