Tourist hotspots celebrate being ‘Made In Dundee’

DUNDEE has long been associated with what it makes and also a particular profession — namely jute, jam and journalism.

Now, two tourist hotspots are celebrating this with a new slogan: “Made in Dundee”.

Verdant Works, the former jute factory turned social history museum, carries the catchline “Made In Dundee, One Mill, Many Stories”, while its sister attraction, RRS Discovery, runs with “Made In Dundee, Designed For Adventure”.

Both visitor attractions, run by the charity Dundee Heritage Trust (DHT), have also had their logos and websites redesigned as part of the drive to emphasise their link with Dundee’s manufacturing past.

Limehouse Design of Dundee was behind the logo, while Blue2 Digital developed the website.

DHT executive director Paul Jennings said: “Our exhibits at Discovery Point bring alive the history of Captain Scott’s expedition and the ship’s links to Dundee in what we like to think are innovative, exciting ways.

“At sister exhibit Verdant Works, there’s not only a lesson in textile heritage, but a journey through Dundee’s social history. We think our brand revamps reflect that and bring home the message that our attractions are part of the fabric of Dundee.”

Verdant Works, which is celebrating its 20th year as a museum, retains many of the mill’s original features, dating back to the mid-19th Century.

It weaves tales of jute together with stories of the lives and work of people in Dundee, home of the Scottish jute industry.

RRS Discovery, which took Robert Falcon Scott and Ernest Shackleton on their fa mous expedition to Antarctica, was built in Dundee.

Its builders were renowned for constructing vessels strong enough to withstand Antarctic ice.

Paul Jennings