Directory inquiry call can cost £9

THE rising cost of directory inquiry calls to some 118 numbers is very concerning, an industry regulator has said.

It comes as latest prices show the minimum cost of making calls through one 118 company has increased since its launch from 58p to almost £9.

With inquiries made through the four biggest 118 providers costing at least £5.50, Ofcom has said it will announce details of a review of the directory services market soon.

A spokesman for the watchdog said: “Ofcom is very concerned about the rising prices of some 118 numbers, and we are already planning to review this market to ensure prices are transparent and fair to consumers.”

Current pricing shows that calls to the popular 118 118 service, owned by The Number, cost consumers £4.49 per call with another £4.49 per minute added to the bill. This works out as a minimum £8.98 spend, before an additional access charge made by the user’s phone provider is also included.

Yell, 118 247, and BT, 118 500, charge £2.75 per call and £2.75 per minute, with a minimum 60-second charge applicable and an additional access charge by the user’s provider.

And Maureen, 118 212, charges £3.49 per call, plus £3.49 per minute, also with a minimum 60-second charge and an additional access charge made by the user’s provider. In 2003 the 118 services officially replaced the 192 directory after the then telecoms regulator Oftel decided to open the directory i nquiries market to competition.

At the launch of the new six-digit 118 numbers in 2002, callers using BT’s service were initially charged 25p, then 30p a minute.

Those using 118 118 saw an initial billing price of 49p, then 9p a minute after that, including the cost after being put through to the requested number.

Oftel predicted at the time that opening up the market would improve services and drive down prices.

But a 2005 report published by the National Audit Office found 118 500 and 118 118 dominated 80% of the market and both charged more than under the 192 system.

Alex Neill, Which? managing director of home products and services, said charges should be clear so people are fully aware of the true costs. “Our advice to consumers looking to avoid being hit with these exorbitant charges is to check online for a cheaper, more direct way to obtain a contact number,” she said.

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