Why Swede dreams are made of this

Evening Telegraph (First Edition) - - Uk World Today -

VOLVO’S re­gen­er­a­tion con­tin­ues with the sec­ond gen­er­a­tion V60 mid-sized es­tate model.

It has the com­pany’s so­phis­ti­cated scal­able prod­uct ar­chi­tec­ture chas­sis, class-lead­ing safety tech and two choices for plug-in hy­brid power.

If you’re look­ing at Ger­man ri­vals such as the Audi A4 Avant, the BMW 3 Series Tour­ing or the Mercedes C-Class Es­tate, this Swedish al­ter­na­tive might be a re­fresh­ingly dif­fer­ent op­tion.

You wouldn’t ex­pect Volvo, a solid, tra­di­tional brand that pi­o­neered the kind of boxy es­tate car into which you could fit a fridge, to want much to do with this kind of trendy form over func­tion ap­proach. But you’d be wrong.

The Swedish brand ac­tu­ally in­vented this style-con­scious mar­ket niche back in the ’60s. But it took it un­til 2010 to re­turn to it with the first gen­er­a­tion ver­sion of their V60 model. That car wasn’t quite good enough to sig­nif­i­cantly trou­ble its dom­i­nant Ger­man­branded ri­vals. But this de­sign, its suc­ces­sor, might well be.

The pre­vi­ous V60 couldn’t re­ally match the sharp han­dling re­ac­tions of its pre­mium Ger­man ri­vals but buy­ers can ex­pect a sig­nif­i­cant im­prove­ment in that area.

If you’ve looked at the var­i­ous pre­mium brand ri­vals tar­geted by this car, you’ll have a pretty good idea of what to ex­pect here when it comes to pricing.

The V60 range sits in the same £32,000-£40,000 bracket tar­geted by com­peti­tors.

Safety stan­dards are class-lead­ing – and most of the fea­tures come as stan­dard across the range.

In­side, there’s much more bor­rowed from those V90 and XC60 mod­els, the in­te­rior boast­ing Volvo’s lat­est, paired back in­te­rior de­sign lan­guage with a 9.3-inch por­trait ori­en­tated touch­screen in­fo­tain­ment sys­tem.

Plus there’s a dig­i­tal in­stru­ment panel, with vir­tual di­als sep­a­rated by a cus­tomis­able cen­tral space that can dis­play a nav­i­ga­tional map, trip com­puter info or your cho­sen phone or me­dia set­tings.

Volvo es­tates aren’t what they used to be – and in this case, that’s a very good thing. This sec­ond gen­er­a­tion V60 will find it eas­ier than its pre­de­ces­sor to con­quest sales from Ger­man ri­vals.

Class-lead­ing safety gives this Swedish con­tender a tan­gi­ble ad­van­tage over such com­peti­tors.

If you’re just about to sign for a pre­mium 3 Series or A4-sized es­tate, then you might want to try one of these be­fore you do. Swede dreams are made of this.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.