Evening Telegraph (First Edition)
Brand guarantee out
TESCO is to scrap its brand guarantee pricematching scheme, saying that it will instead focus on lowering prices of everyday products.
The programme is being axed following customer feedback.
“Fewer than one in eight transactions today receives any refund at all (under the scheme),” Tesco said.
“At the same time, a majority of customers now tell us they would prefer lower everyday prices instead.”