Sad sign of the times

City firm’s ad trailers targeted by vandals

BOSSE S at a D u ndee tec h f i r m have voiced f r u st rat ion a fte r t he i r advertisement hoardings were vandalised just weeks after purchase.

The trailers for Snappy Shopper had been situated on Broughty Ferry Road before they were targeted this week.

Two signs promoting the firm, which enables customers to buy items from their local convenience stores via their phones, were sprayed with silver paint at some point over the past 48 hours.

Snappy Shopper co-founder and chairman Mike Callachan said the company will now need to fork out to replace the signs.

He said: “It’s a massive frustration for us that this has happened – they aren’t even a month old.

“I drove past yesterday morning and noticed the spray paint.

“I went up to try to clean it myself but it wouldn’t come off and when we spoke to the designers, they said turps would only damage them further.”

The signs, which cost about £2,000 each, were promoting the new shopping app, which is used by Premier Hyatts on Happyhillock

Road and Family Shopper on Lochee High Street among other stores.

Mike expressed his frustration and said that he couldn’t decipher what the vandals were trying to scrawl on the boards.

He said: “We have no idea why anyone would want to do this.

“When I went up it wasn’t immediately clear if anything else had been damaged in the surrounding area.

“It was unclear what the graffiti was even meant to say.

“Thankfully we have two other ad trailers, which had already been moved to other sites in Carnoustie and Arbroath.

“The likelihood is we will need to reinvest to purchase new trailers. We posted images of the damage online and people have been saying those responsible are scum.

“People have also offered names of people who might be able to help try to clear it off.”

The company said it hadn’t yet contacted the police about the incident.

Mike said he wanted to thank those who had contacted the company regarding the damage that has been caused.

Ashley Blake, head of marketing at Snappy Shopper, in front of the advertising trailers.

The graffiti on the trailers.