E ssoryoc y rm that popularised postcards

project space on the upper floor of the museum.

Central to the exhibition is new work from designer Maeve Redmond who has created a series of oversized postcards in response to the vast Valentines archive print collection.

It also features a new film by Rob Kennedy focusing on the stories and experiences of those who worked for Valentines, highlighting the important contribution Valentines made to Dundee’s social, cultural and industrial heritage.

With support from the Valentine family and following two public call-outs, more than 40 families came forward to share memories. These important oral histories uncovered stories such as the crucial role women played in the life of the factory and what it was like to work for the familyowned firm.

The exhibition will feature original photographs that have never been exhibited before, alongside printing plates, historic postcards, promotional company magazines, booklets and greetings cards from the James Valentine Photographic Collection, a unique archive held at University of St Andrews Libraries and Museums.

Original artwork and greetings cards loaned from former Valentines employees will also be on show. Over the course of the exhibition, V&A Dundee will continue to collect memories about life at the factory, and its significance to Dundee.

Leonie Bell, director at V&A Dundee, said: “V&A Dundee is delighted to welcome people from across the city and beyond to enjoy this fascinating free exhibition celebrating Dundee firm J Valentine & Sons, which with the help of its workforce grew from a family business to become one of the most successful and innovative publishers of postcards in the world. Their story, told beautifully in the exhibition, weaves together many stories from design and social history through to personal memories and nostalgia for the past.”

Andrew Valentine, great-greatgrandson of James Valentine, said: “For many years, my brother Malcolm and I felt that the contribution Valentines made to photography and design and the employment record of the loyal staff who made the company’s success possible has never been properly acknowledged.

“Sadly, Malcolm died in 2016,