Righting the ads

Richard Porter’s column about the idiotic practices of classic car dealers

when they turn their talents to crafting ads was spot on ( evo 229). However, he failed to mention some of the other ludicrous habits in their selfdefeating pursuit of hauteur.

How about the Persistent Unfathomable Initial Caps, the use of ‘Motor Car’ instead of ‘car’, and parking seven-figure ‘pre- owned’ cars in big puddles for some kind of weird pictorial effect (I wouldn’t want my Veyron to have soggy shagpile).

And pursuant to dodgy writing tics, I was disappointed to see in Richard Meaden’s column in the same issue an example of the, ahem, aficionado’s transposition of marque and model names, as in ‘my 964 Porsche’. A recent book purchase has infuriated me with its numerous references to GT40 Ford, 250 Ferrari, P68 Ford, etc. Buchanan Jamie, Shirebuckingham