Salmon survey provides insights
SALMON producers in Scotland have provided insights to MSD Animal Health’s aquaculture team thanks to its first fish health survey.
With results now in, the MSD Animal Health team has been able to gain sight of what value the products used are to a business, what issues
are being discussed in the industry and where they can offer increased support and value to its customers.
More than 78 per cent of customers said Slice, the market leader of feed premix that targets sea lice in salmon, was valuable to their business.
And 74 per cent
rated Aquavac PD3, a single-injection vaccine that protects against the three main pathogens affecting salmon in the UK, as medium to high value.
There was also a positive response to questions about customer service. The survey revealed that 86 per cent of respondents felt MSD responded in a timely manner and that 66 per cent of customers wanted to hear more about MSD products and services.
It was also revealed that additional input would be welcome in staff training, vaccination planning and biosecurity.
Dafydd Morris, business manager of aquaculture, said the team will now use the feedback to enhance MSD’s product development and services.
‘We strive to continually improve our services, so to gain insight like this is an excellent way to listen to and learn directly from our customers.’