For­mer min­is­ter Sand­berg launches seafood con­sul­tancy

Fish Farmer - - European News -

PER Sand­berg, who re­signed as Nor­way’s fish­eries min­is­ter last month over a con­tro­ver­sial hol­i­day to Iran, is plan­ning to start his own com­pany – and, un­sur­pris­ingly, it is con­nected to seafood.

He will work with his girl­friend, Ba­hareh Letnes, a for­mer Miss Iran, who al­ready has her own fish busi­ness.

Ac­cord­ing to the com­pany reg­is­ter in Nor­way, his new ven­ture, which is sim­ply ti­tled Per Sand­berg, is in­volved in ‘con­sult­ing, mar­ket­ing, com­mu­ni­ca­tion, coun­selling, cour­ses, lec­tures and publi­ca­tions within a wide range of nu­tri­tional in­ter­ests and poli­cies’.

He says he also works with var­i­ous mar­ket­ing and food safety or­gan­i­sa­tions in the Nor­we­gian seafood in­dus­try and with tech­nol­ogy com­pa­nies re­lated to seafood pro­duc­tion.

Sand­berg re­signed his post un­der in­tense po­lit­i­cal pres­sure when he took his girl­friend to Iran on hol­i­day in July.

Although dubbed in Nor­way as the ‘Iran af­fair’, that was not the of­fence. He was brought down over a breach of pro­to­col be­cause he took his min­is­te­rial phone with him and did not in­form the prime min­is­ter’s of­fice about his trip to a coun­try with a poor hu­man rights record un­til he was al­ready on his way.

The United States, which is a ma­jor buyer of Nor­we­gian salmon, was also plan­ning sanc­tions against Iran and ac­tion against any coun­try which trades with Iran.

A pop­u­lar fish­eries min­is­ter, Sand­berg was re­placed by Har­ald Tom Nesvik.

Per Sand­berg

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