Nor-Fishing digital line up announced
WHEN the COVID-19 virus struck in February-March, the world became a completely different place. The management of the Nor-Fishing Foundation hoped for a long time that it would be possible to run Nor-Fishing 2020 as planned, but these plans were shattered in late April, when the government announced that all gatherings of more than 500 persons were banned until September 1st. Consequently, Nor-Fishing 2020 was cancelled - for the first time in the exhibition’s history.
However, thanks to today’s ICT technology, they have now arranged a digital version of Nor-Fishing.The work was started immediately after the cancellation decision was made, and the program quickly took shape.
The digital event will run for 3 days during the Nor-Fishing week, from Tuesday 18th to Thursday 20th August. A detailed program is laid out in front of the event so people can get to know the program before the live stream starts.
During the 60 years since the first exhibition was held in Bergen, with the solemn participation of H.M. King Olav V in his general’s uniform, Nor-Fishing has developed into one of the world’s largest and most important fishing exhibitions. It has also developed into a trade show where the focus is on technology and equipment. The 1960 show was as much a fair for the general public as an exhibition for professionals.
Nor-Fishing 2020 Digital can best be described as an interactive TV program. A program host will guide viewers through an industry event consisting of exciting reports, interesting guests in the studio, professional debates and meetings with many exciting exhibitors.
Exhibitors can also buy advertising time during the “broadcast”. They can choose between 30 and 60 seconds of advertising time that will be broadcast between the elements of the “TV program”.
‘We have been fortunate to have recruited TV personality Arne Hjeltnes as the program host for these broadcasts,’ says Kari Steinsbø. ‘He has previously hosted the entertainment at our seafood dinners for several years, and he also knows the Norwegian fishing industry very well.’
‘With Nor-Fishing 2020 Digital, we will set the standard for digital fairs,’ says the CEO of the Nor-Fishing Foundation, Kristian Digre. ‘We want to give visitors a truly unique viewing experience - and will facilitate exhibitor-viewer interaction - which is as it should be during a trade show.’
In addition to posting the live stream directly, the entire event will be posted on Nor-Fishing’s website so that anyone can view the content at a time that is best for the individual. The digital exhibition will thus live on after the year’s event is over. Following Nor-Fishing 2020 Digital is completely free of charge for viewers.