Food and Travel (UK) - - 200 th Issue -

In the 1990s most pas­sen­gers spent the ma­jor­ity of a cruise on the ship, but now they want to con­nect with des­ti­na­tions. Jo Rzy­mowska, man­ag­ing di­rec­tor of Celebrity Cruises UK, says: ‘Europe and the Caribbean were the main routes; now Alaska and Asia are be­com­ing popular.’

This is par­tially down to chang­ing clien­tele. ‘While cruis­ing ini­tially ap­pealed to the el­derly, it now caters to fam­i­lies and hon­ey­moon­ers too.’ Next spring Uni­world will launch ser­vices ex­clu­sively for 21-45-year-olds. ‘Our guests are more ac­tive and look­ing for unique ex­pe­ri­ences. They don’t want to go on hol­i­day to drop and flop,’ says Kathryn Bea­dle, Uni­world’s UK man­ag­ing di­rec­tor. River cruise lines are sourc­ing more in­gre­di­ents from lo­cal pro­duc­ers and are boom­ing in pop­u­lar­ity. Ac­cord­ing to CLIA, 632,000 UK and Ir­ish hol­i­day­mak­ers took ocean and river cruises in 1997, with two mil­lion ex­pected this year.

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