Food and Travel (UK) - - 200 th Issue -

Get­ting ahead of the game has never been so im­mer­sive. ‘Rather than daily drives to spot wildlife, there are more chances to get in­volved with con­ser­va­tion and char­ity projects that sup­port the des­ti­na­tion,’ says travel writer Ian Belcher. ‘Lodge de­sign is now cru­cial. They’re less Out of Africa; more el­e­gant and con­tem­po­rary.’ The most popular des­ti­na­tion is Kenya, with 25 per cent of the mar­ket share.

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