Enotourism is a fairly recent development which ties into our appetite for sampling produce in the surroundings where it is grown. Winemakers in the Southern Hemisphere have been the prime movers here, offering tours, concerts, sophisticated accommodation and destination restaurants. By sampling the producer’s wines with good food, drinkers become brand ambassadors automatically. In recent years the Old World has upped its game, too. Vintners in areas like Chianti are accommodating group tours such as those by Expressions Holidays and offering packages that tie in regional experiences.