FOOD FES­TI­VALS

MEET, GREET AND EAT. EVENTS HAVE SPRUNG UP ALL OVER THE UK THAT BRING GOUR­MANDS TO­GETHER OVER LO­CAL FOOD AND FLAVOURS

Food and Travel (UK) - - 200 th Issue -

First there was Lud­low, which kicked things off in 1995, then in 1999, Aber­gavenny – the big­gest and long­est-run­ning fes­ti­val in Wales – joined the fray. What started as a small event with 3,000 vis­i­tors now wel­comes more than 30,000. And the cal­en­der is full through­out the year: in 2017 Food

and Travel was me­dia spon­sor at nine food fes­ti­vals all across the UK.

Fes­ti­vals are a unique way for con­sumers to build on their culi­nary knowl­edge, with un­precen­dented ac­cess to the pro­duc­ers that sup­ply many lo­cal in­gre­di­ents. In­creas­ingly, they are also a chance to in­ter­act with celebrity chefs and sam­ple menus from top restau­rants in one place at re­duced prices. Taste of Lon­don, which fea­tured a cook­ery demon­stra­tion by chef Tom Ker­ridge and stalls from some of Lon­don’s top restau­rants such as Duck & Waf­fle and The Cin­na­mon Club this sum­mer, has made this model fa­mous. When it launched in 2004, 14,000 peo­ple at­tended. This year, there were more than 50,000. The style has also been adopted on a smaller scale to show­case restau­rant tal­ent in a spe­cific area, for ex­am­ple at Soho Food Feast and Street Feast in Dal­ston.

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