Bel­gium hatch a dev­il­ish plan

What the devil? It’s Bel­gium’s mas­cot be­ing hatched from a mas­sive egg...

FourFourTwo - - CONTENTS -

There’s only one cor­rect way to un­veil a new mas­cot: stick a gi­ant egg out­side an opera house for five days, then get a devil to leap out of it, ter­ri­fy­ing the un­sus­pect­ing lo­cals. That’s what hap­pened when Bel­gium’s six-month cam­paign to find a World Cup mas­cot re­cently came to an end out­side the The­atre Royal de la Mon­naie in Brus­sels. The scheme started in in­aus­pi­cious fash­ion – the Bel­gian FA let the play­ers have a go at de­sign­ing some­thing, only for Romelu Lukaku to pro­duce the world’s worst sketch which looked like the in­fa­mous Brazil­ian mas­cot Mis­ter Tes­ti­cle.

So a de­sign com­pe­ti­tion was opened up to the fans, and most came back with ideas based on the team’s Red Devils nick­name: of the 11 fi­nal­ists, 10 were devils and one was a life-size chip, in trib­ute to Bel­gian fries. More than 20,000 peo­ple cast a vote and most of them played devil’s ad­vo­cate, lead­ing to the se­lec­tion of the imag­i­na­tively named Red.

Sup­port­ers were then in­vited to sit on the gi­ant egg to keep the mas­cot warm be­fore it hatched in March, im­me­di­ately launch­ing into a chore­ographed rou­tine with some dancers.

“When he’s not sup­port­ing the Red Devils, you will find him on the dance floor!” said a Bel­gian FA press re­lease. If you ever bumped into that thing down your lo­cal dis­cotheque, you’d be for­given for think­ing that you’ve had a few too many...

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