Competition to win kilted Kevin the Carrot

MEMBERS of the Scottish Women’s Institutes (SWI) have knitted Hogmanay kilts for Kevin the Carrot to help raise funds for Aldi’s charity partner, Teenage Cancer Trust.

The star of Aldi’s Christmas campaign has been ‘kilted’ out in made-to-measure Scottish attire courtesy of SWI members from across the country, including groups in Ayrshire.

To donate £3 to Teenage Cancer Trust and be entered into a competition to win a kilted Kevin, shoppers should text ALDI followed by the name of Kevin the Carrot’s girlfriend to 70300 by midnight on January 4.

Proceeds raised from the competition will contribute to Aldi’s continuous fundraising efforts for the Teenage Cancer Trust as they work towards a target of £5million raised over the next five years.

Graham Nicolson, group buying director at Aldi in Scotland, said: “Kevin the Carrot has fast become a festive favourite with homes across the nation rooting for him as his story took many twists and turns, often leaving us wondering what would come next.

“We wanted to delight our customers with one final surprise, working with the wonderful ladies of the SWI who lent their time and fantastic skills to ensuring Kevin celebrates Hogmanay in true Scottish style.”

Linda Retson, chairman of Scottish Women’s Institutes, added: “Our members have been challenged to make many unique and unusual things, but knitting kilts has been a new one on us. It’s great to bring the talents of our members to a new audience and to show the great crafts and great fun women can have as SWI members.”